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Data-Driven Customer Research: Unlock Business Success

Data-Driven Customer Research: Unlock Business Success, Product Owner Academy II: learning about customers, understanding statistics and applying scientific methods to testing.

Unlock the full potential of your business by mastering customer research and data-driven decision making in this comprehensive course! Become a top-notch professional by understanding your customers better and making informed decisions to propel your business forward.

To succeed in today’s competitive market, understanding your customers’ needs, wants, goals, and pain points is crucial. Failing to conduct proper customer research, interviewing the wrong people, or misinterpreting experiment results can lead to poor sales, negative reviews, and even product failure. On the other hand, taking a holistic approach based on science and best practices will help you maximize the value delivered to your customers, resulting in business success.

Welcome to “Customer Research & Data-Driven Decision Making,” the second course in the “Product Owner Academy” series. In this course, we will take a deep dive into the world of customer research, statistics, user testing, and data-driven decision making. You don’t need any prior knowledge of the subject, as we will start from the basics and build up to advanced concepts.

What will you learn?

  • Learn cutting-edge techniques in customer research that help you uncover valuable insights and hidden opportunities.
  • Transform your business strategies with data-driven decision making, backed by powerful analysis tools and frameworks.
  • Explore the art of asking the right questions to gather crucial data and ensure the accuracy and reliability of your research.
  • Master industry-leading research methodologies, such as surveys, interviews, and focus groups, to gain a competitive edge.
  • Optimize your business strategies and marketing efforts by understanding customer behavior, preferences, and pain points.

This course includes many activities using Miro (a free online whiteboard tool), knowledge tests, and practical examples and advice on how to apply new skills and knowledge in practice. You will also have access to downloadable materials and useful links to maximize your learning outcomes.

Who is this course for?

  • Entrepreneurs and small business owners looking to make better decisions and grow their business
  • Product managers and marketers seeking to improve product offerings and marketing strategies
  • Analysts and data professionals aiming to enhance their customer research and decision-making skills
  • Aspiring researchers and consultants who want to excel in their careers with a solid foundation in customer research

About your instructor:

I am the founder of Agile Apothecary, an Agile Coach, and Product Owner who has worked with Rakuten, Indeed, and McKinsey & Company. I have been part of Agile transformations across multiple industries and geographies, supported hundreds of teams, and trained thousands of people in my over ten years of professional experience. I am especially passionate about training Product Owners as this role is critical for business success and is as challenging as it is exciting.

Don’t wait any longer. Sign up today and start your journey towards becoming a skilled and successful customer researcher and data-driven decision-maker!



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