Strategy is overall plan of a firm deploying its resources to establish a favorable position & compete successfully against its rivals.
It describe and determine an approach for the company that builds on its strength , vision & mission.
It has two approaches: top-down; bottom-up
1. Top down strategic planning describes an approach to strategy formulation in which
corporate centre determines mission, strategic intent, objectives & strategies for the
org. as a whole & for parts. Unit managers are seen as implementers of pre-specified
2. Bottom up strategic planning is the approach where corporate center doesn’t
conceptualize its strategic role, rather, they prefer to act as a catalyst & facilitator,
keeping things reasonably simple & keeping itself to broader strategic intent
If you want to be a business owner or a corporate executive whose job involves business decisions,
then you will certainly need to equip with following concepts:-
- Corporate Strategy
- Strategy Management Process
- Theories of Corporate Strategy
Theories are :-
– Ansoff Model
– Porter Matrix
– Porter Generic Model
– Generic Strategic Theory
– Glueck & Jauch Theory
These are interesting and important view points and to build a solid base for understanding Corporate Strategy & management
Each of these concepts is explained in a clear and effective way and I tried cover most important topics with the necessary level of detail.
The course covers real-life examples, which makes it even more fun and easy to understand.